Part of being a small business owner is learning about your tools and how to use them. There’s lots of trade materials to sift thru to learn “how to” create this or that, or how to hone a skill-set. You Tube has been posting all sorts of things from lessons on Oragami to jewelry making. It’s a wonderful reference library at one’s fingertips.
One of the tools that I often forget to use is the old fashioned telephone! How many of us pick up the phone & start dialing our customers to check in with them? I often find myself turning to email to do this. Why is it? Fear of rejection? Fear of sounding silly on the other end?
Working with my husband, I find myself on the phone calling his customers all the time. It takes a mere minute or two & it really does lend itself as a personal touch. Hmmm, maybe there’s a bigger lesson for me here?!
I have started beefing up advertising lately. This is the kind of activity can be done at any time, thank goodness. It takes a little more effort and time, but customers are seeing my products and ordering. One step at a time.
Here’s the latest creations for Etsy. Enjoy!